Simply having a diligent and experienced professional team by itself is not sufficient to achieve the desired results. To maximise a development’s potential, the design team must be instructed with a clear design brief and embrace a design philosophy. At Novel Properties our design philosophy is “Total Architecture”.
“Total Architecture” was embraced as a serious design philosophy by Sir Ove Arup. Now before you zone out, this design philosophy is not about abstract thoughts and the meaning of life. It is a simple holistic approach to design that emphasises expertise, innovation and collaboration. The philosophy implies that all relevant design decisions are considered together and the design team has been empowered to fix priorities.
The process begins by ensuring all members of the design team have a clear understanding of the project goals. Then as the design progresses the key design decisions and priorities are fixed by a collaborative team that uses evidence-based decision making.